In the days following the election, GLBT people and their supporters spilled into the streets to rally against Proposition 8 as well as the anti-gay measures voters adopted in Florida, Arizona and Arkansas.

Then on Nov. 15, a massive nationwide grassroots demonstration organized over the Web by jointheimpact.com brought out tens of thousands of people in cities from Boston to Dallas to Seattle in a display of activism that gay journalist Rex Wockner dubbed “Stonewall 2.0.”

Activists also took aim via the Internet at Proposition 8’s supporters—the organizations and individuals who contributed a total of more than $30 million to deny same-sex couples in California the right to wed.

Californians Against Hate posts what organizers call a “dishonor roll” listing over 800 contributors to Yes on 8 who gave a minimum of $5,000. The Web site antigayblacklist.com also lists individuals, businesses and ministries that supported Proposition 8 along with their locations and the amounts of money that each donated.

In addition, Proposition 8 contributors have been outed on such sites as facebook.com and craigslist.com. Even the restaurant review site yelp.com has been brought into the foray, with visitors posting appallingly bad reviews of eateries whose owners’ support for Proposition 8 left a bad taste in their mouths.

With so many names being named, could boycotts be far behind?

Even before the votes on Proposition 8 had been tallied, bloggers had begun calling for a boycott of Utah businesses in retaliation for the Mormon Church’s support for the measure.

Mormons reportedly contributed between one-fourth and two-thirds of every dollar spent to ban same-sex marriage in California (an exact number is difficult to tease out of the financial filings). The Mormon Church is headquartered in Utah and owns roughly two-thirds of the state.

Utah would seem to be vulnerable to an economic boycott. Tourism is one of the state’s largest industries, delivering about $6 billion annually to its economy by way of ski resorts, national parks, the Sundance Film Festival and other attractions.

So far, however, no cohesive boycott effort appears to have coalesced. Still, the Mormon Church is reeling from a flood of criticism and nationwide protests targeting its temples. A demonstrator reportedly burned a Book of Mormons in front of a temple near Denver. Church officials have reacted with outrage, issuing a statement Nov. 14 decrying the public’s reaction.

“People of faith have been intimidated for simply exercising their democratic rights,” the statement said. “These are not actions that are worthy of the democratic ideals of our nation. The end of a free and fair election should not be the beginning of a hostile response in America.”

Fred Karger, who organized Californians Against Hate, filed a formal complaint against the Mormon Church Nov. 20 with California elections officials. Karger alleges the church violated the state’s Political Reform Act by failing to detail and report “non-monetary contributions” to the campaign.

Californians Against Hate has called for boycotts of Manchester Hotels and A-1 Self Storage, both of whose owners gave hundreds of thousands of dollars to the Yes on 8 campaign. Manchester Hotels’ properties include the Manchester Grand Hyatt and Grand del Mar Resort in San Diego along with the Whitetail Club and Resort in McCall, Idaho.

Other individuals and groups have called for boycotting the Texas-based Cinemark theater chain. Cinemark CEO Alan Stock, a Utah Mormon, donated $9,999 to the Yes on 8 campaign. Ironically, Cinemark operates theatres that will screen Gus Van Sant’s biopic “Milk,” about martyred gay San Francisco supervisor Harvey Milk, which opens nationally Dec. 5.

Bob Shimmin, Cinemark’s openly gay vice president of food and beverage, says the proposed boycott is unfair, noting the corporation’s commitment to workplace diversity. “Cinemark did not make this donation,” he wrote on afterelton.com.

“It creates a dangerous precedent when corporations are held responsible for the individual religious or political beliefs of an employee. … If Cinemark were boycotted from the right for my views as an officer of the corporation should I be fired? Should our 15,000 employees be impacted? … Right or wrong, individuals must have the right to express their beliefs.” (Read Shimmin’s full opinion piece on Cinemark and Prop 8.)

In the coming days and months, GLBT people and their allies will find themselves pondering such issues as the anger over Proposition 8 continues. For a listing of upcoming protests, go to jointheimpact.com.

Still, there is a point where the proponent of discrimination is so central to the operation of the company it is as if the company as a whole did not support equal rights. This may be true of a CFO or key spokesperson who believes LGBT people are second class citizens. It is true of a CEO who works to deny LGBT individuals their rights.

The CEO of Cinemark theatres is sufficiently central to the Cinemark’s operation that his support of Prop 8 constitutes Cinemark’s support of Prop 8. If they don’t want to be aligned with a political movement, then they should tell the individuals charged with representing the company to stop involving themselves in politics.