But how do you think yesterday’s election results will influence gay travel patterns? Will queer innkeepers in the very LGBT-friendly and gay-welcoming town of Ogunquit, Maine suffer thanks to the same-sex marriage defeat? Will you change your Ogunquit travel plans and head to Provincetown instead, since Massachusetts has legal gay marriage? Does that even make sense when planning your vacation?

Ben Finzel is senior vice president and head of the public affairs practice at Widmeyer Communications, and has specialized in LGBT communications practice and travel, working with tourism bureaus and following travel trends. “Travel is a personal decision, particularly for our community,” offers Finzel. “Maine is a naturally beautiful state with many wonderful attractions and lots of great people – many of whom are LGBT. I think gay travelers need to make up their own minds to either choose to travel to Maine to demonstrate the positive power of our travel or choose to stay away to demonstrate the negative financial impact we can have on destinations that oppose LGBT equality. You can make a strong case for either position.”

Finzel continues: “Whether or not gay travelers choose to visit Maine in the future, I think we should all make a point of being out, visible and vocal in our travel decisions. Choose service providers that engage with our community and tell them that’s why we chose them. Consider whether or not we feel comfortable visiting specific destinations and engage people in those destinations as we’re considering where to go.”

Need some new possible places to consider as a result of Tuesday’s elections? Quite a few cities saw some gay victories. Chapel Hill, North Carolina will have a gay mayor as the newly elected Mark Kleinschmidt takes office. And Houston, America’s fourth-largest city, could have an openly lesbian mayor; Annise Parker scored the most votes in her race against her opponent; she now faces a heated run-off come December. These are good steps.

Meanwhile, other gays candidates won never-before-held city offices in Detroit, Akron, Ohio and St. Petersburg, Florida. And bless Kalamazoo, Michigan for passing a highly debated ordinance protecting LGBT rights. Now in Kalamazoo it will be illegal to discriminate against gay, lesbian and transgendered individuals in the areas of hiring, housing and public accommodation in the Michigan city. And Washington State saw its domestic partnership laws upheld, too.

But what does this mean for LGBT travel. Do election results influence where you go?

Certainly, the LGBT community always pays attention to how gay-friendly a destination is, legislatively or culturally. And we’ve gotten quite good at picking out which companies we travel with based on their queer-friendly practices. That needn’t change.

“Increasingly, gay travelers are thinking much more strategically about where we spend our travel dollars,” says Finzel. “We look at the level of engagement that airlines and car rental companies have with our community, we consider the role of hoteliers in anti-gay ballot initiatives and we consider how gay-friendly a destination might be based on factors such as safety, role of pro-gay companies in their communities, etc. With so many travel providers and destinations taking an active role in proactively and positively seeking our business, we are realizing we have choices and can choose not to support anti-gay companies or destinations with our travel dollars.”

“I think the next big trend is going to be our community looking for, and demanding, that companies and destinations that want our business earn it with active involvement in opposing anti-gay ballot initiatives and related efforts,” Finzel says. “It won’t be enough for travel industry leaders (or other corporate leaders, for that matter) to say they are gay-friendly: they’ll have to demonstrate they mean it by actively supporting a No On 1 effort (Maine) or a Yes on 71 effort (Washington) and speaking out against attempts to legislate hate.”

Hear that gay-positive travel companies? We commend you on your great LGBT-supportive business practices. But, it’s time to take your gay investment up a notch. It’s getting personal.

So… See you in Maine next summer! Maybe.

Mark Kleinschmidt will be the next mayor of Chapel Hill, with about 49.5 percent of the vote compared to Matt Czajkowski’s 46.5 percent.

The numbers indicate a hard-fought race as Czajkowski’s support from the business community rivaled Kleinschmidt’s support from the town’s traditional political forces.