However, the question that this article really raises is “Is that all the campaign should be?”. I am inclined to say no. It should be more than it is. It should be educational, and address a broader set of concerns in terms of how does society deal with this disease. I think the example of cosmetics to make people feel better about themselves is a perfect example. It’s frivolous to the extreme. I understand where they are coming from, and they aren’t completely off mark per se, but they’re still mostly off mark. It’s a similar approach to the women who after loosing a breast to cancer have that part of their body elaborately tattooed so they can make it beautiful again and reclaim themselves. The tattoo process is dramatic and has specific psychological trans formative effects because of the ritualized nature of it, and that the women have to invest so much in the process. Throwing on some mascara that was given to you is I’m sad to say throwing a coat of paint on a substantial problem. We need to address the issues in a more meaningful way.