November 22nd, 2009
 

365 Gay: News

Study: Omitting cell phone users may affect polls


(Washington) People with only cell phones may differ enough from those with landline telephones that excluding the growing population of cell-only users from public opinion polls may slightly skew the results, a study has concluded.

The finding, in a report this week by the nonpartisan Pew Research Center, may increase pressure on polling organizations to include people who use only cell phones in their surveys. While many major polls including The Associated Press-GfK Poll already interview cell phone users, some do not, largely because doing so is more expensive.

Earlier studies – including a joint Pew-AP report two years ago – concluded that cell and landline users had similar enough views that not calling cell users had no major impact on poll findings. The new report concludes that “this assumption is increasingly questionable,” especially for young people, who use cells heavily.

Combining polls it conducted in August and September, Pew found that of people under age 30 with only cell phones, 62 percent were Democrats and 28 percent Republicans. Among landline users the same age that gap was narrower: 54 percent Democrats, 36 percent GOP.

Similarly, young cell users preferred Democratic presidential candidate Barack Obama over Republican nominee John McCain by 35 percentage points. For young landline users, it was a smaller 13-point Obama edge.

Scott Keeter, Pew’s director of survey research, said he believed this was because young cell-only users are less likely to own homes and be married than young people with landlines.

“Those are two variables that are associated with being somewhat more conservative and more Republican,” he said.

The report released Tuesday said that in Pew presidential polls from June, August and September, Obama’s lead was 2 or 3 percentage points smaller when cell users were omitted. Though such small discrepancies are usually within a poll’s margin of error and not statistically significant, this suggests some bias could exist by omitting cell users, which could be crucial in studying a race as close as this year’s presidential race.

It has long been known cell users are likelier to be younger, lower income and minorities. Pollsters routinely weight, or adjust, their data so it accurately reflects the age, race and other demographic features of the entire population.

According to federal figures, 16 percent of households had only cell phones during the second half of 2007, and another 13 percent had cell phones and landlines but seldom used the landlines to take calls. Cell-only households have been growing by 1 or 2 percentage points every half year.


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  • ksu499 Said: September 29th, 2008 at 8:36 am
    • I only read the story out of curiosity after thinking the small headline in the sidebar said “Study: Omitting cell phone users may affect oils”. I had to know what they could possibly be talking about.

  • Trace Said: September 27th, 2008 at 3:27 pm
    • Yeah, just watched a video that was titled entirely wrong. I can accept simple mistakes but it’s getting to the point that the mistakes are the norm.

  • Alexa Said: September 27th, 2008 at 3:02 pm
    • This site has had this slipshod type of editing / proofreading for at least the 9 years or so that I’ve been reading here. It’s not LOGO, it’s not CBS; it’s this site’s almost militant refusal to even use spellcheck, much less checking for grammar or content. I’ve found it common to have the entire story’s meaning reversed because of this issue, requiring me to search other news to see if they got it right or not.

  • Ty Said: September 26th, 2008 at 6:26 pm
    • Olls ? What happened to this site? does Logo have anything to do with it anymore. What happend to CBS news on Logo, Stories are mostly editorial and type is small. Not great guys…

  • Morgan Said: September 26th, 2008 at 3:47 pm
    • Rick,
      Don’t worry, just the staff not proofreading its story for spelling errors, etc.

  • Rick Said: September 26th, 2008 at 1:18 pm
    • I was trying to figure out what “olls” were…

  • nurmi Said: September 26th, 2008 at 11:31 am
    • Fortunately for Mr. McCain, whether or not we are polled is irrelevant. All that really matters is whether or not his handlers can successfully correct our vote.

 
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