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Loading ...New survey shows gays and lesbians more likely to read blogs
06.12.2009 12:00pm EDT
A national survey by Harris Interactive shows that gays and lesbian adults are more likely to read blogs and be members of social networking sites than heterosexual adults are.
The survey found that 55% of adult gays and lesbians read some kind of blog, compared to 38% of adult heterosexuals.The survey from Harris Interactive comprised 3,000 U.S. adults, of whom 404 self identified as gay or lesbian.
Similar results were found regarding social networking sites. Fifty-five percent of the gay and lesbian adults surveyed said they were members of Facebook, compared to 46% of heterosexual adults who are on the site. Results for MySpace were similar as well, with 43% of gay and lesbian adults being members compared to just 30% of heterosexuals.
“In several years capturing trends, we see again that gays and lesbians are not only looking to stay well informed but also to expand their key social, professional and personal connections online”, said Bob Witeck, CEO of Witeck-Combs Communications. “As companies work to make the most of their advertising budgets in the current economic climate, blogs and social networking sites are an even more powerful cross-section of opportunities today when reaching out to this market.”
You can read the full Harris Interactive survey results here.
Mainstream media just does not speak to us. That is my theory, and I’m sticking to it.
This does not surprise me. I think we tend to sit around reading shit instead of getting ourselves out there in the market.
Continuous dialogue between groups brings about change that makes a meaningful difference.
I think the gay community has traditional embraced online communities and news because in many locations local options are limited. While the bigger cities have many resources for gay and lesbian people, smaller or medium sized cities don’t offer the same services or opportunities and going online is a convenient way to access news and networking with other gay people.
We just read MORE. We are more informed & make better decisions…
Sad? I think not. We gays have a higher percentage of blogs and networking. I am on facebook, but not just to meet gays. I am there for social as well as professional networking. I had joined gayfacebook, but got a few posts that to me were a bit too trashy, so got out.
This is sad. Are we too lazy? Or does mainstream media just not speak to us?
I’m glad they put the link to the actual site because the numbers in this article are different from those the Harris Interactive group actually published. Thanks for the link though 365gay. It is an interesting topic.
Christina in AZ
That’s interesting, but I can see why. There are 20x more heterosexuals than there are homosexuals, so most of us enjoy meeting others like ourselves. It’s not very hard to a hetero to meet another hetero. lol