At 54, Cleve Jones is ready for his comeback
07.14.2009 12:00pm EDT
Call it a cultural confluence, call it a comeback. Now 54 and the closest the gay rights movement has to a living legend, the former protege to a political martyr and creator of the AIDS Memorial Quilt is busily planning his next act – a march on the nation’s capital that he hopes will usher in the final era in his community’s struggle for acceptance.
“There was a time when I thought I would never be happy again,” Jones says, standing barefoot in the tiki-torched yard of the California desert bungalow where he has lived since 1999 but is rarely home long enough to enjoy. “I feel so connected to the movement again.”
That he feels compelled to comment on his good fortune says a lot about the twists Jones’ own life took after 1978, the year openly gay San Francisco Supervisor Harvey Milk was assassinated.
Culture watchers will remember that Jones, the 23-year-old City Hall intern portrayed in “Milk,” went on to create the 47,000-panel quilt that humanized the lives lost to AIDS. Less widely known is that during the decade he spent weaving one of the world’s largest folk art projects into the nation’s fabric, Jones was preparing to die himself.
Instead, he became one of the AIDS epidemic’s earliest survivors.
“If I’d known I was going to live this long, I would have saved money and joined a gym,” laughs Jones, who shows the puckish sense of humor actor Emile Hirsch exhibited as his on-screen alter-ego.
When talk turns to the National Equality March scheduled for the second week of October in Washington, however, Jones turns serious.
His goal is to build an army of activists drawn from each of the nation’s 435 congressional districts. Afterward, participants will be sent home to pressure their representatives and the White House into removing the remaining barriers to gay equality, such as the policy that prevents gays from serving openly in the military.
If successful, Jones’ vision would represent a sea change in the gay rights movement’s strategy of securing victories piecemeal on the local or state level.
“We got locked into this pattern of fighting for fractions of crumbs – ‘Oh please, sir, in this county could we please not be fired for being gay if it’s all right in this county for you to evict us for being gay?’” he says. “It’s been this ping-pong with our basic civil rights….If you are a free and equal people, why would you settle for this?”
Jones agreed to organize the march at the urging of veteran activist David Mixner, who proposed it as a way to lobby President Barack Obama to follow through on his campaign promises.
“When he has a sense of righteousness about a mission, he has a tenacity I have rarely seen,” said Mixner, who has known Jones since the 1970s. “He is not a person who has ever put himself before the mission.”
Many gay leaders quickly dismissed the march idea as a waste of time and money. Jones took to the Internet and the gay political circuit to address the nay-sayers.
During more than 35 years of activism, friends and associates say that Jones has weathered criticism before.
In 1986, when he was trying to amass support for a giant quilt stitched by people who lost loved ones to AIDS, even fellow activists refused to get on board, according to Jones. Many saw the project as a morbid endeavor that would distract them from the serious work of persuading the government to invest in AIDS research.
Jones persisted. The NAMES Project AIDS Memorial Quilt is now recognized as not only a powerful symbol of loss, but a turning point in the public’s perception of the disease.
“I thought who is going to grieve the most when I die? It’s going to be my family – my parents, my little sister and my grandmothers. I wanted a place in this movement for my grandmothers,” he says.
With his health waning, Jones in 1990 relinquished control of the quilt to a nonprofit foundation that eventually moved the 54-ton quilt to Atlanta. He continued to serve as its public face until five years ago, when tensions between him and the foundation’s new leadership bubbled over with his firing and an unsuccessful wrongful termination suit.
In recent years, Jones has worked as a gay community liason for the national hotel workers union, an outgrowth of his activism.
He credits Milk, the middle-aged camera store owner turned politician, with transforming him from a shy and somewhat aimless young hippie into a committed activist unafraid to use his voice or to be open about his sexuality.
“Harvey was never a shadow to me. He was an inspiration, a light. His biggest gift to me was to not fear straight people,” he said.
Jones’ determination not to let Milk’s legacy fade was key in getting the movie made, said screenwriter Dustin Lance Black, who won an Oscar for his work on the film. Jones served as the movie’s historical adviser.
“Cleve never lost his belief in the power of the grass roots,” Black says. “I remember when I first met him, over those first few years of research and even when shooting ‘Milk’ he would say, ‘What is your generation doing? I can’t imagine how empty it must be not to have a really strong generational purpose.’”
In Jones, Black sees an heir to Milk’s role as an inspirational leader. “Milk” opened last November just before the 30th anniversary of Milk’s assassination and just after California voters passed a ballot measure rescinding the right to wed the state Supreme Court had granted gays five months earlier.
For weeks, young activists protested in major cities across the country.
“I saw this man’s eyes light up in a way I had never seen,” Black says of Jones. “I saw him come to life when the young people started to rise up. I think he recognized in them a purpose he hadn’t seen since his own days with Harvey Milk.”




Mr. Cleve Jones, ever since 1975 Mr. Harvey Milk and you, Mr. Jones, have been my guiding light, my beacon that has carried my to this, my 65th (totally out and open and Proudly Gay year.
May God bless and keep you always.
Respectfully
Dude, we still have a sense of generational purpose! It’s not the same at all, and sometimes I think it would be cooler if we were all doing one thing, but I see my friends (I’m 18) working on solving all the world’s problems, from the environment to international development to LGBT rights to fair business practice…we wanted Obama for a reason.
I think the effectiveness of marches for gay people has diminished greatly. Every year there are pride parade all over the country. People will just say “Oh look honey, the gays are having another parade”.
We don’t need another national march.
We need to concentrate on coming out and urging others to come out. We need to spend our money on local elections etc. Not traveling to Washington. This is a recession, remember? Marches have become cottage industries.
Wayne M, I have written and mailed Obama three letters since he took office: one regarding violations of civil rights, another against DOMA and a third against DADT and the firing of Mr. Chou. I have no heard a peep from the White House, not even a standard computer-generated reply. Obama doesn’t like us and prefers to let us suffer as the last remaining target for discrimination. I wanted to see the Smithsonian anyway; might as well travel to D.C. to march as well.
Cleve Jones is one of the living heroes of our fight LGBT Liberation and Equality.
As for the proposed March on Washington:
If you want to end “Don’t Ask; Don’t Tell (just lie)”, and the “Defence of (restricted) Marriage Act”, you need to match the power and strength of our opponents. To be heard, you need to speak out and act. That is why the religious right is able to be very effective in getting the President to delay action on his promises to our community.
If all LGBT people do is look for the next party or night at the bar, change will not happen. We need to make sure our voice is heard, loud and clear.
If you cannot get to Washington for the march, then take the time to write the President and politely make a case for change.
Can we send 100,000 letters to the President demanding repeal of “Don’t ask; don’t tell (just lie)” I have already sent a letter, but have you?
The only time you see a crowd of queers is to party. I think it is about time to gather and PROTEST loud and clear. Now is the time for all of US to stand up and shout! We have so many reasons for making a HUGE noise.
If we could get every group that is fighting for something in their home town and state, every person who has been discriminated against, every member of our brave armed forces to come together and in one voice make it clear we are not going to have our lives and loves shoved around any more, then maybe they will listen. The only thing that most str8 people hear or see is the party. While I love Drag Queens and Kings and half naked women on bikes, it is not the best example of our population.
How long are we going to have our lives voted on and off? We are supported by almost every major org. and proof from other countries that giving Us full equality is not the end of the world. It may be a plus in alot of ways.
I am tired of being passive. I am tired of taking crumbs that don’t add up to a meal. I am tired of lame excuses and lies. I am tired of jumping thru hoops to cover my ass when all I need to do is say “I Do”.
Are you all tired of having every aspect of your lives left up to people who don’t really have a clue?
Maybe a SEA of people demanding their Rights will make a difference.
My wife and I will be there, out front giving it all we’ve got.
John, I disagree. People are afraid of us. Fear has been used against us for years, we need to turn it on them.
closeted straights, bigots, church leaders fearing the loss of donations if their lies are thrown open will all fear a huge march that shows our political power, tenacity and anger.
If done wrong, or if it fails due to naysayers like you, it would set us back seriously so we all need to get behind this effort to show the nation they cannot trample on us anymore.
I go to Maine as my getaway place and will work to protect the right my neighbors there have secured through the legislative process. I don’t see how a march on Washington would impede that work.
However, for the record, why a holiday weekend? We all have families, or at least that is what we are fighting for, and the choice of a holiday weekend is going to strain our existing plans. The irony in this choice of dates really bothers me.
Just what we don’t need right now — another march on Washington. Instead of spending all this money traveling to DC (bus, train, plane, hotel, meals, etc.), folks should send that $$ to Maine to help them fight the attempt to repeal marriage equality.