Comments on: Nike Drops Homophobic Ads

By: Rick

Rick — Mon, 25 Aug 2008 03:52:20 +0000

Pushing your crotch in a guys face (uninvited) is rude.

Sometimes a cigar is just a cigar…

By: Lithp

Lithp — Mon, 25 Aug 2008 03:39:40 +0000

I agree, that’s pretty ridiculous.

By: tvs

tvs — Tue, 29 Jul 2008 15:21:35 +0000

The reason why getting dunked “ain’t right” is because it’s a considered degrading position for a man to be in – not just unpleasant, but outright humiliating in terms of dominance – this is the same sentiment which makes homophobic people degrade gays.

By: Kight

Kight — Tue, 29 Jul 2008 09:41:46 +0000

I do not think this commerical is homophobic. I think it is playing that gettind dunked “Ain’t Right.” It plays on the ego of males. I think some people are just being too sensitive. All because the add has a man’s head in another man’s crotch with a tag line “That Ain’t Right” does not make it homophobic. It is just cheeky. Though, i am willing to admit that it does only add to some ignorant people’s ego, & they will use it to promote their erraneous beliefe in homophobia. But, eh. Ignorant people can go squirt a lemon in their eye then rub salt into.

The commerical was harmless. & i agree. I do not like a man’s crotch to suddenly land on my face during a game of basketball. Most people wouldn’t.

By: ant

ant — Tue, 29 Jul 2008 09:35:44 +0000

This new design is not mobile friendly. I am using sidekick.

By: Josh Elder

Josh Elder — Mon, 28 Jul 2008 20:25:06 +0000

I think society needs to stop throwing around the term “homophobic” like it’s free candy on Halloween. Because half of society doesn’t know what the meaning of the word actually is. I think the ad is ignorant and tacky, but I don’t believe it has anything to do with homosexuality. What, because it shows a guy’s face in another guy’s crotch? There we go again, gay community, with perpetuating the idea that gays = sex sex sex.

By: tvs

tvs — Mon, 28 Jul 2008 17:00:15 +0000

Yeah, I can see how this plays on homophobia.

Homophobia is very common among jocks and athletes. Why exactly is that?

Because getting dunked is supposed to be degrading. This is something gay people, I assume, actually like. Since gays like this “degrading” thing, gays are “less than men” and hence are “queens” and hence degrading them is the “manly” thing to do.

If you’re a kid who likes sport, and you’ve been taught as a kid that getting your face in another man’s crotch is humiliating, and when you grow up and realize you’re gay and you actually like it, you’re not going to be happy about being gay. And you definitely don’t want to come out to your basket-ball fan friends.

By: Tony

Tony — Mon, 28 Jul 2008 07:50:09 +0000

You’ve got to be kidding me. Someone took offense to this ad as being homophobic? Where is there fear in this commercial (that is what phobia implies, right)? I personally don’t care to have anyone’s crotch stuffed in my face without explicit permission, and I believe that is the message the ad conveys. Certainly it has nothing to do with homophobia. Why waste ammo on targets that mean no harm?

By: Keith

Keith — Mon, 28 Jul 2008 04:12:08 +0000

hey
i think that we are being ridiculas.. I am gay here btw..
the ad was funny and i think people who get offended so easily are being babies
sorry

By: Wes Tattinger

Wes Tattinger — Mon, 28 Jul 2008 03:35:59 +0000

I have not seen the ad myself. However, it would be beneficial for organizations like Nike to carefully screen their promotional material to build bridges or connections with other people…not walls. Having GLBT persons as an active part of the screening process for new ads would likely be a useful investment on many levels.