February 9th, 2010
 

365Gay Agenda Blog

Lowenstein: #Amazonfail should remind us of our economic power

By Jenna Lowenstein 04.13.2009 10:04am EDT

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It’s something of a coincidence that I spent much of my holiday weekend reading The Mayor of Castro Street: The Life and Times of Harvey Milk. I picked up Dan Shilts’ definitive biography of Harvey Milk at my local bookstore last week (shout out to Lambda Rising, one of the last LGBT bookstores in existence) on something of a whim, and I haven’t been able to put it down since.

So when I first heard yesterday about #Amazonfail, the change (purposeful or otherwise) in the Amazon.com ranking system that meant most LGBT focused books lost their sales ranking, the first thing I did was search for Mayor of Castro Street. After a weekend of reading that complex and important biography, I was pretty shocked to find that it too had lost its sales ranking. Was it a serious, difficult book? Certainly. Was it adult material? Certainly not.

Of course my experience was mirrored by many. Jezebel pulled together a list of books that saw their rankings purged,including Ellen Degeneres: A Biography, Virginia Woolf’s Orlando, Queer Theory, Gender Theory: A Primer, and Heather Has Two Mommies, potentially the most frequently banned children’s book in America.

Books that Jezebel pointed out weren’t removed from the rankings? Ron Jeremy: The Hardest Working Man in Showbusiness, Hot Cougar Sex, Super Beauties: Nude and Natural, and The Complete Asshole’s Guide to Handling Chicks.

Given the contents of the two lists, it has been difficult to believe Amazon’s initial response– that in deference to their entire audience, they removed books with adult content from the rankings. The explanation is not close to credible.

Yesterday evening (after the story blew up all over the blogosphere and particularly on Twitter), Amazon finally realized that their explanation wasn’t flying and started circulating a new explanation. The books had their ratings stripped, the company explanined in emails, because of a “glitch.”

Perhaps it was a “glitch,” I have no way of knowing. But that “glitch” has not, I’d like to point out, been fixed a day later. And since the “glitch” hasn’t been fixed, the most disturbing part of the situation also hasn’t been fixed.

If you search “homosexuality” on Amazon right now, the first items that come up include A Parent’s Guide to Preventing Homosexuality, You Don’t Have to Be Gay, and Can Homosexuality Be Healed? I can’t help but think of some poor kid searching for a book to help him deal with a complicated part of his life and being faced with those choices.

Those search results are a real problem, and they represent to me, a clear validation of that viewpoint by Amazon.

Perhaps inspired by the book I’d been reading all weekend, and it’s hero’s repeated dependence on economic boycott as a change strategy, I fired off a strongly worded email to Amazon last night, explaining how they’d lost my business until they issued a public apology for this misstep, accidental or not.

I received a form letter explaining the “glitch” immediately, but that’s not enough for me, not this time. I want a public apology and I want the “glitch” to be fixed, the sooner the better. Every minute it stands is one minute that important information isn’t available for those that are seeking it.

But I also know that my email alone isn’t going to change minds or policy at Amazon. It’s only through collective decisions, collective action, the flexing of collective economic muscle that things like this can be changed.

So what have you done today? Sent an email to Amazon yet?


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  • acorlando Said: April 13th, 2009 at 1:24 pm
    • Thanks for the link to amazon customer service. My account is now closed.
      Yes, they are easy to use, and have decent prices. But my local bookstore has real people who aren’t homophobic.

  • Samantha Said: April 13th, 2009 at 1:24 pm
    • I just sent an e-mail!

  • Casey Said: April 13th, 2009 at 1:51 pm
    • ” I just sent an e-mail!”

      Mon non plus!

  • a BeachBum On STX Said: April 13th, 2009 at 2:02 pm
    • Not an Amazon customer, but have a few friends that buy a LOT from them and have emailed this article. I have talked with one that spent over 10,000.00 lst year and he said it JUST STOPPED> He, needless to say, is sending an email too.! Thanks for the info 365gay.com amd Jenna Lowenstein.

  • mike Said: April 13th, 2009 at 2:30 pm
    • Thanks for the Amazon customer feedback link. I sent my displeasure.

  • Max Powers Said: April 13th, 2009 at 2:50 pm
    • I went to Amazon.com and did the search for “Homosexuality” and found the same thing. However I then did a search for “gay” and then “Queer” and found that it retrieved the search results that I would have expected.

      While I think that it is a horrible thing that the first links that appear with “homosexuality” are books on how to “see the light”, I am would venture to argue that it is more a consequence of verbiage rather than homophobia.

      I rarely, if ever, find myself using the term homosexuality over gay; unless of course I am having a political discussion on in the inequities that exist within our society. For that reason it doesn’t surprise me that the literature that first appears when one searches “homosexual” is directed to the far right audience, which whether we like it or not still comprises a large portion of our country.

      I understand your frustration but part of the burden of living in a free country is having to recognize and respect those who view the world differently than you.

  • censoredagain Said: April 13th, 2009 at 3:18 pm
    • Yes it was a glitch; but not a computer glitch. It was a glitch in administrative judgment!

  • Jonathan Said: April 13th, 2009 at 3:27 pm
    • Of the top 4 listings for Homosexuality, 2 are anti-homosexuality, in a “nice” way, and 2 are pro-homosexuality. “For the Bible Tells Me So” is a documentary including Gene Robinson’s life, and is not anti-homosexual.

  • tarshishel Said: April 13th, 2009 at 3:42 pm
    • I don’t understand about this problem… I’ve looked up a lot of the books which are supposed to have been classified as adult content yet I found them all on amazon and none of them seemed to be classified as adult…so I don’t really get what’s going on….

      But more importantly it seems to me absurd that one would accuse amazon of purposely classifying all of its homosexual themed books as adult out of homophobia. One reason why it seems absurd is that this change of policy did not occur at the same time as changes in management. Therefore this theory supposes that a fair number of bigwigs in amazon’s management suddenly all became homophobic or at least decided the time was ripe to put their homophobia in action.

      This brings me to my second point. There is no way that the managers of a big company like amazon do not understand that it’s bad for business to alienate the LGBT community. Furthermore, the fact that they immediately said it was a glitch, supposes that — if they were acting out of homophobia — they knew that alienating homosexuals was bad for business (because they felt the need to cover it up). Furthermore, if they were trying to cover something up, saying it was a glitch would be an absurd move. Indeed, saying it was a glitch suggests that they would fix it and that it therefore is temporary. It also suggests that the company is fairly incompetent (which is also bad for business).

      I just can’t see it as being plausible that this change in nomenclature can have been done purposefully out of homophobia.

  • Glenn I Said: April 13th, 2009 at 4:04 pm
    • I sent a sternly worded letter, too. (I mean, I only asked if they turned into Christianist evildoers, right?) I, too, got the “glitch” explanation.

  • AR Said: April 13th, 2009 at 4:16 pm
    • Last night, after reading 365’s article on Amazon.com, I sent them an email. I received this response on 3:24am from Amazon.

      Hello,

      Thanks for contacting us. We recently discovered a glitch in our systems and it’s being fixed.

      Thanks again for contacting us. We hope to see you again soon.

      Please let us know if this e-mail resolved your question:

      If yes, click here:
      http://www.amazon.com/rsvp-y?c=adhwwcyf3478793081
      If not, click here:
      http://www.amazon.com/rsvp-n?c=adhwwcyf3478793081

      Please note: this e-mail was sent from an address that cannot accept incoming e-mail.

      To contact us about an unrelated issue, please visit the Help section of our web site.

      Best regards,

      Radhakrishnan S.
      Amazon.com
      We’re Building Earth’s Most Customer-Centric Company
      http://www.amazon.com/your-account

  • Greg Said: April 13th, 2009 at 4:27 pm
    • What a joke, boycotts don’t work and this one is particularly silly. Over rankings? You people are hilarious…

  • Teresa Said: April 13th, 2009 at 4:40 pm
    • Did anyone notice that searching on “homosexual” does indeed bring up mostly negative books, but you also get a SECOND level to enter for all the gay-positive. In other words, the positive stuff is there but they made it harder to find. I have a screen capture at my blog.

  • Will I am Said: April 13th, 2009 at 5:10 pm
    • OMG those horriable gay books you mentioned.I saw all of them atBarnes and knobles.Know what I did.Bought all of them. Yes sir, and BURNED them!Gay change books.There was one even on How to be a good prositute but gay, with class.

  • Lee Ann Jackson Said: April 13th, 2009 at 10:00 pm
    • I’ve ordered quite a few books from Amazon, but not any more. Not only are they homophobic, they’re also insulting to our intelligence–”glitch,” yah right…!

 
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