I gave up on McDonald’s after they stopped super sizing stuff (if you don’t love extra McDonald’s fries you want to have Dick Cheney’s baby); however, the love affair is now officially over. Why? Take a gander at this site, 365Black.com.

A few things bother. Where is the shout to us friends of Dorthy who have been carrying the 365 water for awhile (Viacom lawyers: get on that please). Second what is the site for really? Selling Mickey D’s products or black-American culture? Lastly, if you need to mention an African tree (who knew the Baobab tree was such a spiritual symbol) to market yourself to black folks in the US, you are trying too hard.

This is the problem with 365Black. Its blackness is too hip by half. But that is always the issue when Madison Avenue goes after the minority dollar. There is nothing wrong with shilling for the black. gay, Latino, or Asian greenback, but what irks is the sense the lives of the few are encased in some magical world where Baobab tree fruit nourishes our spirit and the ghosts of our ancestors. To be part of a small tribe in this country has many implications, but we are not aliens to the mainstream.

Okay. Fine. The last paragraph is true but I’m mainly upset 365Black does not give us one nod! We were here first! Come on Viacom lawyers. Beat that Ronald McDonald clown down! And Grimace? Bring your fat butt out of the closet!